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EST. MONTREAL — 2026

EST. MONTREAL — 2026

PROFESSIONAL SPORTS PRODUCTION

BEYOND THE GAME.

BEYOND THE GAME.

Overtime Studio is a creative production company specializing in professional sports. We work with athletes, teams and sporting brands to create content that goes beyond simply showing the game. From advertising to social content, we create bold, authentic and cinematic images that showcase the personality of athletes, the identity of brands and everything that happens beyond the game.

Overtime Studio is a creative production company specializing in professional sports. We work with athletes, teams and sporting brands to create content that goes beyond simply showing the game. From advertising to social content, we create bold, authentic and cinematic images that showcase the personality of athletes, the identity of brands and everything that happens beyond the game.

01 / THE WORK

01

Film & Direction

Narrative craft for releases, campaigns, and ideas that deserve the full frame.

02

Creative Production

From "à la carte" to "one stop shop". Collaborative production from first treatment through final delivery.

03

Culture & Editorial

Visual language for people and projects shaping what comes next.

02 / OUR STORY

We create films, campaigns and social content that bring athletes and sporting brands to life, on the field, off the field and everywhere in between.

We create films, campaigns and social content that bring athletes and sporting brands to life, on the field, off the field and everywhere in between.

From big commercial productions to authentic social stories, we combine cinematic storytelling with a deep understanding of sport and culture.

From big commercial productions to authentic social stories, we combine cinematic storytelling with a deep understanding of sport and culture.

We create films, campaigns and social content for the athletes and brands shaping the game.

We create films, campaigns and social content for the athletes and brands shaping the game.

03 / THE TEAM

Portrait of Jimmi Francoeur

Jimmi Francoeur

Producer & Director

Jimmi Francoeur is a Montreal-based director and visual storyteller with over 15 years of experience creating cinematic content across sports, lifestyle, fashion and advertising.

Today, Jimmi’s focus is increasingly rooted in the world of professional sports and athlete-driven storytelling. He brings the same cinematic eye and sensitivity developed through his work in fashion and music to capture the personality, intensity and lifestyle behind the game. Whether working with athletes, teams or sports brands, his approach goes beyond performance to create images that feel authentic, dynamic and emotionally engaging.

His work sits at the intersection of sport, culture and lifestyle creating visual stories that connect with audiences both on and off the field.

04/ START A CONVERSATION

Let’s make something worth rewinding.

Let’s make something worth rewinding.

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